Yesterday, I had the privilege of partaking in a Local Author Signing Day in South Pasadena. My fellow authors included Koji Steven Sakai and Dennis Sanchez (who is my dad, and also my writing inspiration). For my very first event, it went swimmingly. I sold a fair amount of books, got to hang out with some great people, and also received some valuable publishing advice.
But of course, there is always more going on behind the scenes than meets the eye. Every moment is a learning experience, is it not? Here are five things I learned from my first book signing, and I hope you can take something out of it too.
5. Selling yourself is as hard as it sounds
I had this plan to ride my bike to the South Pasadena Farmer’s Market and pass out fliers for the signing. I thought it would be easy, considering the city is populated by educated and eclectic residents, so of course they would want to support local authors. I thought it even might be fun because I would get to talk to people about my book. But when I pulled those fliers out of my bag … I froze. I am a social person for the most part, but not amongst hundreds of people I don’t know. My initial spiel included my introduction, who I was representing, and a run-down of the event. Most people sat politely while I interrupted their afternoon for that whopping 30 second lecture, but after the fifth group, I nearly gave up right there. Not only did I feel like an ass for jumping in the middle of their conversations, but I felt that I was wasting my time. After anxiously texting my husband that I was failing miserably, he suggested I shorten my spiel to “Support local authors!” and basically shove the fliers in unsuspecting hands. That was even less do-able. I am not one to take immediate rejection easily, and less people are willing to take anything from a peddler shoving things in their faces. Needless to say, I went home early.
As it turns out, I’m not as good at this self-promotion thing as I thought. I still have people telling me “I didn’t know you wrote a book!” because I’m just not that good at talking about myself. I am a writer and an artist, but I’m now also a salesman. It is a frightful combination. I’m still trying to figure that part out. Continue reading